Radiant Creatives Team-Sananoor Co Corporate Identity

At Design Interviews

Interview with Radiant Creatives Team : Frank Scott: What is the main principle, idea and inspiration behind your design?. Radiant Creatives Team : For this design, the principle sources of inspiration were the natural world as well as Persian culture and folklore. A swan is a highly appraised bird for Persians and a symbol of comfort, passion and luxury. This was the perfect representation for the company's activities and therefore the swan's natural curves were used in Sananoor Co.'s logo and corporate identity. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Radiant Creatives Team : We wanted to achieve creating a luxurious and eye-catching corporate identity for our client. It had to show a taste for classic symmetrical designs but also the curvature and weight of the shape needed to have a modern, almost architectural feel and look to it. .Frank Scott: What are your future plans for this award winning design?. Radiant Creatives Team : Radiant Creatives have already started working on creating corporate identities for 3 other partner companies to Sananoor Co. Sananoor's corporate identity will be further refined and added upon as the corporate itself grows and needs further extension of its resources. .Frank Scott: How long did it take you to design this particular concept?. Radiant Creatives Team : it took around 3 weeks to conceptualize the raw shapes and sketches. another 2 weeks were put into perfecting the design and geometrically redesigning it. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Radiant Creatives Team : The entire conceptualization and design of the work was done by Radiant Creatives after receiving a preliminary brief from Sananoor Co. and some further meetings with the client. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Radiant Creatives Team : Yes. It is being used as Sananoor Co.'s corporate identity and trademark since 2016. .Frank Scott: What made you design this particular type of work?. Radiant Creatives Team : At first, this was a simple logo commission from the client to us. However, after recognizing the potential of creating a more in-depth corporate identity for the brand, we had meetings with the management of Sananoor Co. in order to offer them prototypes to persuade them to have us create an entire corporate package instead of a single trademark design. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Radiant Creatives Team : For this particular design, no. But we have always been inspired and fascinated by the awesome creative minds in Adobe's community Behance. .Frank Scott: Who is the target customer for his design?. Radiant Creatives Team : The target customer was Sananoor Co. who commissioned the work to Radiant Creatives. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Radiant Creatives Team : Our focus was not as much on creating a different design but to create a highly functional and luxurious feeling identity for our client with care in details and overall aesthetic design. .Frank Scott: How did you come up with the name for this design? What does it mean?. Radiant Creatives Team : The name Sananoor was already given to us by the client and we had no decision in selecting the name. Sananoor is consisted of two parts: Sana + noor, which in the Persian language respectively translate to "appraisal" and "light". These meanings were taken into consideration during the design of the client's trademark. .Frank Scott: Which design tools did you use when you were working on this project?. Radiant Creatives Team : Preliminary sketches were done on paper. A PC system was used for the more refined sketches and final renders. Main software: Corel Draw X7, Adobe Photoshop CC, Adobe Illustrator CC. .Frank Scott: What is the most unique aspect of your design?. Radiant Creatives Team : Our goal was to create a highly luxurious identity with a subtle eastern aesthetic taste and we believe that's what we've achieved in this project. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Radiant Creatives Team : All work was done by the Radiant Creatives team. .Frank Scott: What is the role of technology in this particular design?. Radiant Creatives Team : Aside from the early sketches, all the design and rendering was done inside a PC system and the resulting assets will surely be also used inside digital media. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Radiant Creatives Team : Yes. A brief pragmatic research was done based on the company's name, motivations as well as their field of activity. We also conducted a brief research on the nature and symbology of natural elements in Persian and eastern folklore. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Radiant Creatives Team : The main challenge was to persuade the client to go beyond a simple trademark and think on a more corporate level when it comes to defining a strong identity and personality for their company. A simple trademark just doesn't cut it anymore no matter how good it looks. It's the backbone of the corporate identity that matters. .Frank Scott: How did you decide to submit your design to an international design competition?. Radiant Creatives Team : It has been our goal to start participating in international competitions and this year's A*Design awards wasn't the first one. Radiant Creatives has also won the bronze award from the Internation Visual Identity Awards (IVIA) based in London, UK. We decided to enter Sananoor into this year's awards because we feel it is one of our best works. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Radiant Creatives Team : It was a fulfilling project for us and helped us realize some of our strong points as well as weaknesses. This is of course true for most works but since this designed won such a prestigious award, it filled us with more energy to come up with something even better for next time. .

Radiant Creatives Team-Sananoor Co Corporate Identity Images:

VIA: http://www.design-interviews.com/design.php?ID=47146

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